Our Kenya Search Engine optimization services are the best. Not to brag but we offer genuine and result-oriented results to rank your website higher up the search engines. Listen, if your Kenya-based website doesn’t have proper Search Engine Optimization done on it, then you are missing out. There are multiple reasons why your website won’t appear on the first page of Google, and so there are just as many techniques to get it there, some are free, some cheap, some expensive, some once-off, some on-going, and for this reason, there are many SEO companies in Kenya dedicated purely to website marketing. We are one of these companies, and we do offer more than just Search Engine Marketing in Kenya.
Best SEO Company and digital marketing agency in Kenya
Infinity360 is a digital and online marketing company that specializes in search engine optimization, search engine marketing (SEM), pay-per-click (PPC), and social media management in Kenya. We are not a jack of all crafts and master of none, but rather Kenya’s most specialized and sophisticated SEO company.
We think that each client’s campaign is distinct and requires a tailored strategy and approach in order to outperform the competition.
We examine every area of your business, industry, and competitors before developing a comprehensive marketing plan to provide you with a competitive advantage. As a result of this mindset, we’ve become the go-to SEO agency in Kenya.
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Fundamental SEO
Most companies that offer SEO (Search Engine Optimisation) in Kenya are really only offering you what a good web designer should have done in the beginning. Correct implementation of Title tags, metadata, H1 tags, alt attributes, webcrawler-friendly navigation, etc is all simple SEO concepts, but also evidence of good web design. If we build a website, we do it properly, and
that means that simple SEO is included at an agreed fee.
How much does SEO cost in Kenya?
Our SEO prices for clients in Kenya begin from 30,000 Kenya Shillings per year for basic setup and configuration. These prices however differ according to extra features and services added to the SEO Kenya package.
What do our SEO packages include?
Search Engine Optimization (SEO) is the process of getting a website to rank high on a SERP organically by following Google’s recommended practices. There are now roughly 220 elements that influence Google results. Your SEO business in Kenya must have a thorough grasp of how search engines function in order to develop strategic plans and get results for their clients. It’s a complicated procedure that must be closely watched at all times.
Directory Submissions
Also known as ‘Search Engine Submissions’, this entails manually submitting copious amounts of forms to various International, local, and, where possible, industry-specific website directories for the sole purpose of letting them know your site exists and what it’s about. The directories that choose to include your site in their listings provide you with two advantages.
- The first and foremost advantage is a valuable one-way link, which in the eyes of Google is seen as a vote of confidence.
- The second advantage is the potential of picking up customers directly from these directories.
This is a once-off service. Many SEO companies in Kenya will want to make this a monthly service so that you have to pay every month, but, if done correctly, it only needs to happen once, and repeatedly submitting your site to the same directories over and over will result in your site being banned from some of these.
Another thing worth reiterating is that we complete each submission form manually. For the past 15 years or so there has been software available that allows you to input your website’s details, hit ‘go’, and watch it auto-submit the website to hundreds of directories. These programs may seem like a nice short cut but they fill in forms sloppily – directories often change their search fields and the software is not kept up to date which results in incorrectly filled-in fields. This, at best, will get your submission ignored, and at worst, banned. Most decent directories have now also implemented various kinds of anti-bot technology to block these programs, rendering the software useless.
So if someone approaches you and says they can submit your site to ‘hundreds’ or ‘thousands’ of directories, they are likely using one of these programs and the success rate is slim to none. We don’t submit to ‘hundreds’ or ‘thousands’ of directories, but the directories that we choose are worth submitting to, and we take time to ensure that we are applying for your Kenyan website to be listed under the most appropriate category and that all the info is correctly filled in. Additionally, we provide Google and Bing with an xml sitemap so that your pages are indexed quicker.
Advanced Digital Marketing Marketing in Kenya
For most Kenyan SEO companies that offer digital marketing and online marketing services online, the above techniques coupled with a bit of patience is sufficient. If, however, your market sector is very competitive, you may need to do more in order to increase your website’s visibility. As mentioned at the top of the page, there are entire companies dedicated to search engine research, optimization, and digital marketing. We are not one of these companies – our primary focus is on producing a good quality website with a solid foundation.
Why does your Kenyan company need SEO and online marketing services?
- The key to your website’s success on the internet is online marketing.
- 85% of people never go past the first page of Google results.
- Your quality score for paid search will almost certainly improve (Thus paying less with CPC campaigns)
- To get to your site, a lot of users put your URL into Google’s search box. So, if you’re not listed on Google, they’ll assume you don’t exist!
Our 2022 Digital Marketing plan for Kenya will be on the following 15 points:
- Website Speed and Loading Time.
- Schema Structured Data Markup and Rich Snippets.
- Website Security and Trust through SSL implementation.
- Quality and Informative Content Marketing.
- Google’s mobile-first index will still be very important.
- Focus more on Video marketing.
- Make sure you account for Google Voice Search, as it is a rapidly rising sector of the search market.
- Implement AMP (Accelerated Mobile Pages).
- Focus on quality backlinks with the aim of referral traffic.
- Add Open Graph markup to optimise your posts on Facebook.
- Add Twitter Cards to optimise your Twitter posts.
- Focus on customer reviews or comments.
- Focus on user experience, bounce rate and dwelling time on the website.
- Location-based voice search inquiries will continue to rise. Consider using terms like “near me” in your content and advertising.
- Create intriguing content and meta descriptions to increase your click through rate and attract the attention of your readers. Increased dwell time + lower bounce rate = improved rankings.
Here are two services you would consider a dedicated SEO company for:
1. Research and Content Creation
A good dedicated SEO/marketing company will research your market sector to determine the best keywords and phrases for your website to target. These will be phrases that have a high search rate and low competition – meaning lots of people search for a particular phrase, but not many websites are gearing their content around that phrase.
The company will then embark on rewriting your content to target said phrase and in some cases, generate new content, sometimes on your own site, and other times on external sites that link through to your site.
They will then monitor the results of their efforts via analytics and make adjustments to their created content according to the data they receive.
We at Infinity360 Media East Africa are creatives, not analysts which is why we don’t offer this service ourselves, but we do understand how it works and can assist you in determining whether a dedicated SEO company in Kenya is reputable or not. If you don’t know where to find one of these companies, you could start your search here: SEO and Marketing Specialists. If you want to contact one of these dedicated SEO companies in Kenya, I urge you to bring any offers from these companies to us before agreeing to any terms. In this way, we can determine if the company is simply going to try and sell you that which has already been done, or if they have something worthwhile to offer you. Please note that this free analysis is only available to our own clients.
2. Google AdWords
Google AdWords is Google’s Advertising System. This basically works in the following way – you set an advertising budget, for example, 10,000 Ksh/month, and choose search phrases that you think potential customers might use. Then if someone searches using that phrase, your website listing will appear as an advert above all the normal listings. If someone clicks on the advert, Google deducts a certain amount of money from your budget. The exact cost of each click is dependent on how high the competition is for that phrase, or in other words – how many of your competitors have also chosen that phrase.
Technically an AdWords campaign is not part of SEO because it does not entail optimizing your website, but rather optimizing the advert. So this is a service that not all SEO companies in Kenya offer. It is seen as a last resort because ideally, you want your website to feature organically on the first page of Google rather than paying copious amounts to appear as an advert above the legitimate listings, but sometimes it is necessary.
Adwords campaigns are not something we offer because as mentioned we are creatives rather than analysts, but we can assist in creating landing pages for your Adwords campaigns. These are specifically designed web pages that specific adverts link to. Usually, these pages will feature the same phrase that was used in the advert text and a call to action.
Again, there are entire companies whose sole function is to help you determine the best phrases to target and if you find that you are spending a lot of money on advertising but not getting an adequate return on investment, it will be wise to contact a company dedicated to AdWords services to help you. If you don’t know where to find one of these companies, you could start your search here: SEO and Marketing Specialists. If you would like advice on any offers you get from these companies, we would be happy to assist you in determining whether they are likely to be reputable or not.
Please note that this free analysis is only available to our own clients for SEO in Kenya and digital marketing services online. Contact us now.
