We wouldn’t imagine a world without the ever-important work of Google Search in our data-driven world. When we need fast answers we turn to our phones, tablets, laptops, Alexa and SIRI with all sorts of questions. The world now is a global village that depends so much on technology and more so for information, queries, and answers, we depend on search engines. Google may be the giant in the search engine world but there are other equally dependable search engines like Bing and yahoo. They all deliver when asked upon without failing.

This huge reliance on Search Engines still shows how important Search Engine Optimization is to companies that aim to promote their websites on major search engines. SEO still plays a pivotal role in any digital marketing strategy. For a business to do well online, their website has to do good in SEO. Below are the critical questions about Search Engine Optimization before you trust us with your project.

  • The term SEO is an abbreviation that stands for Search Engine Optimization but by now it’s not only about search and engines anymore. See item number 2.

  • SEO is the method of placing your website on top of the search engines to gain the much-needed traffic that can convert to sales or simply everything is done to ensure getting found on the Internet and to make sure that the ensuing traffic converts.

  • Search Engine Optimization is a really long term process. The first thing to be determined is the competition and type of keywords with the inclusion of time in mind. But seriously anything below $500 is low quality and time wasting.

  • Either you haven’t done SEO yet or you don’t have unique, fresh or rich content? Your site consists mainly of Flash, AJAX, IFRAMES or simply graphics? Please contact us for more

  • It usually takes a while depending on what results you expect and the amount of competition for particular keywords. Some keywords might even take a year or more while others may work after weeks or months. Perform a thorough keyword and market research first to know. Also, SEO is basically a continuous process that never stops.

  • You have to choose and set preferences. You have to determine your main keywords, a few of them, and go after them. Your main keywords are the most popular and profitable ones.

  • Because it takes lots of time, resources and works to build them. Besides SEO makes your website actually earn money while setting up a website and designing it by itself does not. So at the end of the day, SEO earns more money than it consumes. Also, remember that SEO is meant to make your website a marketing tool and boost your traffic and sales.

  • You need internal Pagerank for your site to get indexed. Toolbar PageRank (the green bar in your Google toolbar) is not an advantage.

  • There are many types of sitemaps and xml sitemap is just one of the many. Depending on your site you may or may not need one.

  • Google needs minutes to weeks depending on your site to index it or new content appearing on it. Without SEO it might even take forever. One thing that helps to get your website indexed is including sitemaps with your website.

  • It is not necessary to submit websites to search engines these days. You just have a link to them from already indexed sites then you ping them via blog posts or you submit an XML sitemap.

  • That is utterly unnecessary and time-wasting. There are only a handful of search engines that you need at all. Google, Bing, Yahoo and Ask in the US. Mostly Google in the UK and elsewhere in Europe.

  • No, the meta description tag is good for search users through who might decide whether they click on yours based on the description you offer. The most important meta tag for the search engines should be the keyword meta tag and the title tag.

  • There are at least two common definitions of linkbait (or link bait). One negative and one positive. The negative one says that it’s luring people to link to you for a reason they normally wouldn’t. The positive one explains that linkbait is a highly linkable masterfully crafted peace of content people not only like but also recommend to others by linking.

  • Clients and designers in most case underestimate the importance of SEO and misunderstand it. They assume that the designer should decide how a website should be built and when the site is done, they, or rather their clients realize that they’re not even indexed by Google. SEO should be part of website design not just an add on. An open-minded designer can provide a good navigation site architecture that works for SEO as well. She/he in most cases needs an SEO expert to accomplish that task.

  • Some techniques considered by many as SEO are also considered black hat. Still, most them can be used ethically as well so only the context can tell you when a particular measure is a black or white hat.

  • You can but it’s not enough. Nowadays most modern CMS and blog software has built-in technical SEO capabilities. To outrank others who use mostly SEO friendly software as well you have to stand out from the crowd and be unique.

  • Many old school SEO professionals have started out as web developers. Nonetheless they had to focus on other non-technical SEO techniques. A good web developer can provide roughly one third of the skills you need for SEO. Sadly most web developers are clueless about SEO beyond the most common basics.

  • SEO is a full-time job for a person or requires a whole team with several skills ranging from web development, content creation to marketing. Unless you have at least one experienced full-time SEO inhouse it is strongly advised to seek assistance from an SEO company or consultant.

  • Good SEO is balanced and stable by itself, not leaning on one side too much. Some people still assume that SEO is used to please search bots only. Most reputable SEO experts advocate search engine optimization for users.

  • No, Google even offers SEO advice and a plethora of SEO tools itself. It’s an age-old myth that Google fight SEOs. In fact, Google employees and SEO practitioners speak at the same conferences and work together as business partners. Most SEO companies are big clients of Google as they also buy PPC ads from Google.

  • No blackhat  SEO is illegal. The question to ask first of all should rather be whether black hat SEO is recommended. No, it is not. Most of it is probably still legal, depending on the technique. It pays only for the few who do it on a large scale.

  • Yes, they do. Especially when it comes to country based domains like .fr, .de or .es – for local results in respective countries you should use preferably a country domain to get a small advantage. Also many in the SEO industry assume that .edu and .gov domains are trusted more by Google. Google itself has denied that explaining that .edu and .gov domains get more links and thus Google trusts them more.

  • Historically it did matter. For a period of time, bigger sites by the sheer number of pages seemed to rank batter. By now the pros and cons outweigh each other – so it does not makes sense to inflate the size of a website artificially by adding low-quality content.