Offering SEO services to Arusha and Moshi clients in Northern Tanzania, we are a fully-fledged web design company with branches across the East African region. Search Engine Optimization (SEO) is simply the process of getting your website ranked higher in the search engines through the natural techniques in SERPs (Search Engine Result Pages). In this technique, SEO expert will add some phrases in your new website which are relevant to your business, which is known as “Market Define Keywords” or simply “Keywords”. These days, Search Engine Optimization is important to website owners in Arusha and Moshi because the face of the Internet is changing day by day. About 75% of small and large companies are now online, there’s a rising in competition and ‘market share’ for the top search engine ranking. Your aim should be to have your website placed within the top ten positions in the major search engines, like Yahoo, Google, and Bing. Currently, Google holds about 60% of all online searches. So, Google should be the main target for your SEO work. Before starting SEO, you’ll also need to research Google’s terms & conditions. By which I think search engines don’t guarantee top ranking but the reputation of your page is in your hands by following webpage guidelines.
SEO for Arusha Safari, Camps & Hotel Business
Such as if the new business is a tented camp, hotel, or safari company they would make their keywords as trusted safaris, safari packages, Serengeti safaris, and many others that they want to be searched. To get a position on a search engine for a safari website then each of the articles on the website must have a straight “keyword density”. To get an excellent keyword density then the business writer must first find out which keywords the companies owner may want to be displayed. If the owner wants to talk about “safari companies in Arusha“, then the writer will have to fit that keyword into an article with the regarding site URL.
This makes the article easier to locate using search engines because it is keyword detailed. Search Engine Optimization is like a great advertising tool that attracts targeted traffic. Receiving targeted traffic will craft your online business valuable. Each customer that is searching for a certain phrase and you chose that phrase for your keyword, then you will be on his list, by it the online business will get a lot of potential clients.
Search Engine Optimisation (SEO for short) involves setting up a website to present information in the best possible way to Search Engines (Google, Bing) so that the website ranks well in search results.
- 75% of people under 65 use Google as their first port of call for finding information about businesses*.
- 82% of searchers don’t look further than the first page of search results*.
- Ranking well in search results presents a huge, cost-effective marketing opportunity.
- If your potential customers don’t find you quickly in Google, they will choose one of your competitors who is easier to find.
*Source: Google User Research: www.google.com, www.seomoz.org
Websites need reliable SEO
The goal of Moshi and Arusha Search Engine Optimization is getting your website to appear on the first page of Google Search results throughout Tanzania (or your global target market!) for your chosen keywords. But how does it help?
Websites simply don’t show up on the first page in Google Search, unless reliable, ethical SEO techniques have been used.
Many DIY or ‘quick fix’ SEO techniques can be classed as unethical by Google, and lead to pages or entire websites being demoted or blocked from Google Search results.
Unfortunately, many of the more expensive Moshi and Arusha SEO providers use unethical techniques to get impressive results – temporarily. We have helped many clients who have made large SEO investments elsewhere that over time have resulted in a drop in rankings due to the use of unethical or unsustainable techniques.
There is no quick fix or guaranteed way to manipulate search results: ethical, reliable SEO is a must.
It is natural to think that search engines are not an important part of your marketing mix, (for example, if you are marketing locally) but it is likely that if you ignore their potential, you will lose opportunities as people increasingly search online for to find products and services.
Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are an important part of your online marketing mix. To maximize the potential of your investment, your website needs to be easily found.
Google, Yahoo, Baidu, Yandex, and Bing are the major players in the search engine market and our goal is to ensure your website gets found in those search engines within the first result page (SERP). We continually and extensively research ‘search word effectiveness’ and will advise you on the best search terms for you, although we cannot guarantee a “page one spot’ for several reasons (feel free to talk to us about why this is so).
Experts @ SEO and SEM
Getting your website found on search engines is not an exact science. It is a mixture of understanding your online target market, experimentation testing to understand how to achieve the best results, lots of time reading leading search engine authoritative blogs and websites on a daily basis to keep up with best practices, and lots and lots of experience.
There are many proven standard procedures we undertake on each website we create to achieve the best results for our clients.
To further increase your search engine findability, we can help you with your pay per click (Google Adwords and other services) campaigns. Advertisers pay for the privilege of having your site listed at the top or right-hand side of a search page. The cost will depend on what your competitors are paying for your chosen phrases, and how well your campaign is optimized.
Moshi and Arusha SEO Company
Our search engine optimization (SEO) and search engine marketing (SEM) skills and services will be of advantage to your website and your business in Arusha & Moshi. If you are sceptical about our abilities to get your website found by search engines, talk with us and we will happy to demonstrate the results we can achieve for you.
Return On Investment from SEO
SEO is critical to a website’s ability to achieve high search rankings and the associated free traffic.
In addition, quality SEO work provides:
- Free, ongoing traffic to your website
- The high profile of your website in search results
- Ongoing lead generation when optimized for the right keywords
- Reputation management to ensure effective PR coverage
Talk to our Arusha SEO Specialists
Our time tested SEO techniques provide straightforward and effective results for our search engine optimization clients in Moshi and Arusha. Clients frequently come to us with a website that ranks several pages back into the search results for their target keywords. In 90% of cases, our work wins clients a stable first page (usually in the top 6) ranking for agreed keyword phrases.
We will let you know how hard it will be to get certain keywords to the first page. Some will be straightforward and others may require many months of hard work from our team and yours.
Search Engine Optimization work usually involves:
- Analysis of your website AND competitor websites, plus goal setting
- Business and market analysis to create a set of keyword phrases
- Content strategy, content creation, PR, and business expertise
- Changes on your website: Code-based and content based
- Changes off your website: Social media and Backlinks (links from other websites)
- Ongoing monitoring, refining, and reporting on results
How much does SEO cost in Arusha and Moshi?
Our SEO costs for Arusha based businesses costs from 500,000 Tsh for a basic and affordable package that includes basic setup and making your website search engine friendly.
Moshi & Arusha SEO Specialist Contacts
We’d love to discuss your problems, questions, or SEO goals for your Arusha and Moshi based business with you. Chat with us about your requirements and we’ll get you a quote.