Here at Infinity360 Media East Africa, we understand the importance of search engine optimization and online marketing for Zambia business websites online on the internet, without it, your website is like finding a needle in a haystack. If you want your website to be found on the internet by potential customers using a search engine such as Google, Yahoo or Bing then your website needs to be optimized for the search engines.
Search engine optimization also known as SEO involves many different stages to ensuring your website appears near the top of the results rather than the bottom, some of these stages include:-
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- Keyword Research – find out what keywords your customers are using to find products or services which you offer
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- Page Optimisation – optimize all of the pages of your website to match the keywords found from the keyword research
- Inbound Links – your website needs to have inbound links coming from other related websites to give your website more of a presence
Having a website is one thing, making it work for you is another. Many people are under the impression that as soon as you have a website, people will be able to find it on search engines such as Google, and Yahoo, etc. This is not the case.
Websites need to be marketed and promoted online onto search engines, just as you would promote your business in newspapers. A good search engine promotion campaign would bring a good degree of visitors to your website.
Search Engine Optimization, however, is the process of changing the code which sits behind your website, so that it achieves high rankings that your competing websites, i.e. it is listed as high up as possible, for a given search term.
We can help you build a solid search engine marketing campaign in Zambia. Our search engine packages are all designed to suit businesses of all sizes from small to large.
Get a free search engine positioning report on your website, today!
Our search engine optimization service for Lusaka, Kitwe, Ndola, and Livingstone in Zamziba starts at just $250, this involves keyword research as well as page optimization for 5 pages on your website. For more information about our online marketing and SEO service in Zambia please contact us here
