Keyword research is the core of any SEO campaign since the keywords you pick during the research will be included in your website copy, in your PPC campaigns, and in any other website promotion campaigns. In a sense, keyword research is similar to customer research, because you are studying what words your potential clients use when searching for your service or product. Infinity360 Web Design will begin the keyword research by picking the main keywords related to your company for example: “Tanzania Safari”. These will be the keywords that you, your customers, and your competitors chiefly use when speaking of your service or product. Key phrases also play a big part when carrying out our research because this will allow us to optimize your site for local business within your local area, for example: if we were to optimize the key phrase “Web Design Kenya” your company will be displayed to your local customers searching for that key phrase. Once we have a strong selection of keywords and key phrases we will test each keyword to see exactly how many people are searching for it on a monthly basis, locally or globally depending on your requirements.
This will tell us what the most popular trends and phrases your potential customers are searching for and the competition. We can then provide you with statistics and graphs showing you the results in more detail. Once the keywords have been chosen we begin with On-Page Optimization on your site. This will include embedding the keywords as much a possible with your website content and also adding them to the code of your site, Meta tags, Title tags, etc..
Below is a list of points used to run solid keyword research:
- Pick valid keywords that are relative to your company
- Use a variety of key phrases to localize your search
- Search from the point of view of your potential customers
- Keep the keywords that will attract the target audience
- Pick the small-medium competitive keyword phrases
- Spot the topics for your content (site pages, articles, blog posts, press releases, etc)
- Use keyword research data to determine the competition
- Write website content that is rich with the chosen keywords
