Tech Blog

Most companies that rely on online reputation and direct bookings like travel and safari businesses know a thing or two about the way in which bad reviews impact consumer shopping behaviours and perceptions both online and offline. We will explore the different types of bad reviews, the ways in which they can potentially sway...

When things were simpler, marketing was straightforward. People required your product or service, so they contacted you, and that was the end of it. However, things became competitive and congested after that. Companies competed for the attention of their audience since brand choices were no longer evident. Print, outdoor, and television were the go-to...

SEO is about to change. Are you ready? Welcome to my blog post and today I'm going to break down one SEO trend that is about to change everything in 2022, and how to use it in your favor.  So what's this trend? I want you to take a guess? And I'll give you...

Social Media moguls, Facebook, have changed its name to META as part of a major redesign strategy as it expands its influence beyond social media into areas such as virtual reality, the firm claims it will better "encompass" what it does (VR). The shift solely affects the parent business, not the individual platforms, such as Facebook,...

As a tourism and safari company or expert, you may have seen a significant change during the last ten years. Clients are beginning to book tours and safaris in new ways, typically starting with internet market research and a clear image of exactly what they want from their future trips.   Digital marketing has risen to...