Search Engine Optimization (SEO), as most businesses are aware, is crucial in drawing customers to their online platforms. However, SEO is always evolving, and you must keep up with the current trends to guarantee that your content tactics are successful. This implies that if you’ve been utilizing the same SEO approaches for years, it’s time to upgrade to the most up-to-date SEO practices. In today’s SEO world, many earlier techniques are not only useless, but certain outmoded tactics, such as keyword stuffing, may actually harm SEO.
As a result, you must constantly modify your SEO techniques to the current trends. Keeping up with the latest SEO methods, on the other hand, may be a daunting task. Here is a look at the SEO trends that will have the most influence in 2022 to help you remain on top of the newest developments in SEO and guarantee that you experience great results from your SEO strategy.
Top 5 SEO Trends of year 2022
1. Artificial Intelligence (AI) Will Play a Larger Role in Search Engine Optimization
Artificial intelligence (AI) will begin to play a larger part in SEO strategy as AI continues to impact how consumers engage with material online.
Google’s AI algorithm RankBrain is particularly interesting, as it is expected to become one of the most important ranking elements for Google’s search engine results pages (SERPs) in 2022. Many companies have been wondering how RankBrain would influence SEO since Google announced it.
How might an AI algorithm influence your content strategy?
While Google has not revealed the inner workings of how RankBrain learns and evaluates the material, experts feel that one of the most important ranking elements is user experience. This implies that when RankBrain prioritizes content, it will consider the click-through rate and the length of time consumers spend on a page.
When reassessing your SEO approach, it’s vital to develop well-organized and helpful content in order to attract and engage readers.
2. Google to Lean More Towards Longer-Form Content
You’ll need to switch to a long-form content strategy to ensure that visitors to your website are captivated and engaged. Short-form material (less than 3,000 words) has been demonstrated to receive more traffic and shares than long-form content (more than 3,000 words). By focusing on providing high-quality long-form content, you may significantly enhance your search rankings. Long-form material, on the other hand, must be able to keep readers interested in order to be effective.
Break up your information into many sub-sections using H2 and H3 subheadings to keep readers interested. This will also make it more scannable. The idea is to make your information easy to explore for readers, especially on mobile devices, because large blocks of text can be scary to certain readers and can overwhelm a small screen. In order to increase SEO, you should also make sure that your content is easy to distribute. Include clear sharing links at the start and finish of your article so that people can easily share it with a single click.
3. Google Rankings Require Mobile-Friendliness
Since Google implemented mobile-friendliness a ranking criterion in 2015 termed as “mobilegeddon”, it has become a cornerstone of SEO. However, since Google launched mobile-first indexing in 2019, it’s more important than ever to optimize your content for mobile devices. This implies that when ranking material, the search engine prioritizes the mobile version of a website above the desktop one, as the mobile version is regarded the “main” version. Many people were not surprised by this change, as it is anticipated that by 2025, approximately 75% of internet users would only use mobile devices to access the internet.
Fortunately, Google’s free mobile-friendly test makes it simple to see how effective your mobile site is. You may also use Google’s Mobile Usability Report to see whether your mobile website has any issues and what you can do to remedy them. These tools may be quite useful in assisting you in identifying and resolving mobile usability issues on your website that may be harming your SEO. The reality is that, as more people use the internet via mobile devices, you’ll need to make sure your content is suited for them.
4. Content must adhere to Google’s EAT Principle.
The importance of content quality for ranking success has been underlined by Google on several occasions. However, this frequently leaves businesses perplexed as to what Google considers “excellent content.” It’s crucial to remember the EAT concept while trying to increase the quality of your content for SEO purposes; EAT stands for expertise, authoritativeness, and trustworthiness. These variables are used by Google to judge if a web page delivers excellent material, and companies should be aware of them while creating content for their websites.
It is critical to build buyer personas in order to guarantee that you are producing high-quality content. Buyer personas may help you better understand what kind of content your target audience values.
Buyer personas have become critical to effective SEO because they can assist businesses in creating content that is both fascinating to their readers and written in a way that appeals to their target audience. It’s also critical to keep EAT in mind when you create your content. Make sure that any assertions you make are backed up by figures and facts, and that you link to credible sources. Including authoritative links in your material is a wonderful method to meet all of the EAT principle’s criteria.
5. Video Must Be Included in Effective SEO
It is critical that you build an SEO plan that involves video if you have not already done so.
The reality is that online video platforms have surged in popularity in recent years, and you may have seen how many businesses are using platforms like YouTube and TikTok to communicate with customers and increase their reach.
Moving ahead, creating optimized video content should be an important element of your SEO strategy. However, how can video material be optimized? One method to achieve this is to make sure your video channel description is optimized by offering a user-friendly summary of what your channel is about. In order to optimize your video material, you’ll need to include keywords.
While you don’t want to stuff keywords into your video descriptions, a few effective keywords and hashtags might help your content reach its target audience.
Although SEO continues to play an important part in how your content gets ranked, it is always developing and becoming more complicated. Keeping up with current trends takes more than keyword stuffing; you must be intentional and develop excellent content that will rank well in Google’s algorithms. If keeping up with the current SEO trends is too much for you, reach out to us for help on how to effectively optimize your content for SEO.
