Why local SEO is important for Kenya & Tanzania websites

Although it may sound obvious, many small businesses are often left wondering if they need to invest in SEO or local SEO.  To help you decide you could speak to your own Tanzania Web Design Company or Kenya SEO company.  They will help to explain what both mean, but if you want the answers right now then keep reading.

Why Should You Use SEO?

If you are reading this you probably have heard about SEO and are wondering if it is worth spending time on.  If you have an online presence and are finding it hard to attract visitors to your site, then SEO could be very beneficial.

Your Kenyan or Tanzanian SEO company can help you to gain new visitors and potentially turn more visitors into paying customers by optimising your site.  If you are just about to have your site created by an East African based web design company then make sure they start working on your SEO immediately.  They will need to spend time researching your keywords and creating optimised web content to help your site be found by your target audience.

Why Use Local Search Engine Optimization?

Local SEO is the same only instead of being targeted globally; your website will be directly aimed at people within your community.  This could be your local town or the surrounding cities and towns (e.g Nairobi, Arusha, Dar es Salaam, Dodoma, Mbeya, Mombasa, Kisumu, Moshi or Mwanza) if you are able to provide services to a certain distance.  This is perfect if you are a small business or if you are unable to provide your services beyond your local area.

Again keywords are needed but there are other ways to optimise your site in order to be found locally. Some of the other techniques which may be used by your local Tanzania and Kenya SEO company may include:

  • Using Google Places and local Directories
  • Including your address and telephone number on each web page
  • Through article marketing
  • Press releases
  • Using social media and targeting your local area
  • Backlinking

Which to Choose

If you have a business that is able to serve the whole of the East African region or other parts of the world then SEO is for you.  Your Tanzania or Kenya SEO company will know exactly how to optimise your pages to help bring in traffic globally.

On the other hand, if you only provide services in your own neighbourhood or within a small area then it is better to ask your Local SEO company to focus on local SEO. This type of search engine optimisation takes time as it still involves building organic listings, but instead of attracting customers from the other side of the world which are no good for you, the audience will be coming from your neighbourhood.  Local SEO is ideal for shops, hairdressers, restaurants and cafes, pubs, plumbers, well every business really especially .co.tz websites in Tanzania and co.ke domains in Kenya.

Once you begin working with your Local SEO company they will quickly establish the best optimisation strategies for you and your company.  Contact us today to talk to some experts today about how SEO can improve your business and help expand your online presence in Kenya, Tanzania, Uganda and beyond.